Over 4 years ago, Sarah and I sat down and had a meeting about our new business venture together. We were not new in our prospective careers - I'd been a photographer since 2002 and Sarah had been a makeup artist for nearly as long but we were joining our two forces together. We'd been friends for 6 years at the time and we KNEW that we wanted to do this together and so we sat down, had a meeting, and we were excited! So excited that we came up with our business name THAT day - Eye Candy. We'd jotted down about 10 other names or so but at that time, we didn't really have a plan of just being a boudoir studio, so to us, eye candy meant pretty things and incorporated the best of both our worlds (photography & makeup). Well, in our naivete, we went with it. And then realized, rather quickly, eye candy dot com is not available. Ok. How about eye-candy dot com?? Nope. How about eye-kandy dot com? Well, you know the answer to that. You'd think we would've moved on by now, right?? Nooooo, of course not, we were stuck on some version of eye candy. So, we finally realized eye-kandie.com was available and so we went with it. Now you know the backstory of our name. Deep, riiiight??
So we created business cards, a logo, a website, a facebook page and we went to work. And we started shooting everything and anybody who would let us shoot and put makeup on them. But over the years, both Sarah and I felt like we were being led to shoot solely boudoir photography. It fit us so well, it was our speed - getting to know our clients on a deeper level, we both LOVED doing it more so than any other genre, and so we dedicated Eye Kandie to solely boudoir. Over the years, though, we started to feel like our name was amateurish and we were increasingly becoming more insecure with it. We thought about changing it but oh! the work that would create for us. Neither of us felt like starting over. It's a LOT of work. Like, A LOT of work. But a few months ago, it started to weigh heavily on me how much I dislike our name; so much so, I wouldn't even use it in a sentence. I struggled with this because what does that say about me? About my business? I'm not ashamed of our business, Sarah and I have built a solid foundation and we have had some AMAZING clients come through our studio. But I couldn't bring myself to use our name in conversation. I just really wanted our name to mean something more.
Then I read this quote